The Wild Detectives bookstore wanted to boost its online sales among Millennials, but nowadays they mostly consume short content. That’s what makes Donald Trump’s Twitter account an influential source of misinformation. So, we created The Donald Book Club. A twitter account that replies in real-time each of his thoughts and opinions with contextualized books, to redirect the attention his tweets got towards books that provide a broader perspective of what he talked about, along with an URL to buy them. Reminding millions of people about the importance of reading, before tweeting.
Digital advertisement created by Dieste, United States for The Wild Detectives, within the category: Recreation, Leisure.
Chief Creative Officer: Ciro Sarmiento
Head of Art: Gustavo Zapata
Creative Director: Marina Cuesta
Art Director: Daniel Vicente
Copywriter: Ernesto Martínez
Director of Digital Initiatives: Matías Jaramillo
Director Social & Digital Strategy: Roberto Hernández
Creative Technologist: Rodolfo Ruiz
Strategic Planner: Natalia Casas
Executive Director of Planning: María Alejandra Urbina
Associate Media Director: Diego Lastra
Executive Producer: John Costello
Copy editor: Jorge Esteban, Rubén Terrazas