The Great Webby Hack

Agency Network: 
Published/Aired: 
May 2020

Description

The Webby Awards is the biggest award the Internet has to offer. So when we got shortlisted we were over the moon. But because of Covid-19, the big award show with guests like Tom Hanks and Michelle Obama got cancelled and everything was hosted online. But when the link to the show came out, Webby made a typo. Instead of WebbysFromHome.com, they wrote WebbysFomHome.com. That’s right, no “r”. So within 5 minutes we bought WebbysFomHome, which meant that everytime one of the big advertisers, clients or A-list celebs clicked the link in their inbox, they went straight to our site. That night we won the webby, but we also won an increased visit to theunicorn.dk of about 1000 %.

Digital advertisement created by The Unicorn, Denmark for The Unicorn, within the category: Agency Self-Promo.

Advertising Agency: The Unicorn, Copenhagen, Denmark
Creative Director: Thomas Pries
Creative Director: Peter Metcalfe
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