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Agency Network: 
Published/Aired: 
June 2011

Description

URL: http://www.atrandom.ca

The Tourette Syndrome Foundation of Canada and Saatchi and Saatchi Canada have launched a unique public service project to raise awareness about Tourette Syndrome. Over two years in the making, the @Random project has involved dozens of families affected by Tourette Syndrome, filmmakers, and other production industry partners to create an online documentary experience that is different every time you watch it. To create the individual films, directors were p

Digital advertisement created by Saatchi & Saatchi, Canada for The Tourette Syndrome, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard, Brett Channer
Agency Producers: Matt Shipp, Jen Mete
Art Director: Helen Pak
Writer: Brian Sheppard
Website Development: Pixel Pusher
Motion Graphics: Common Good
Sound Design: Boombox
Composer: Lydia Ainsworth
Digital Production: Amy Miranda / Lunch
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imakeadsforaliving's picture

Wow. I love this idea. I don't think I've ever seen anything like it before -a different documentary every time?
Cool idea, and the website looks AMAZING :)

imakeadsforaliving
Activity Score 32
Nike Diesel's picture

NOTE
This is NOT to throw any negative energy towards this ad, in any way,
but since you mentioned: " - a different documentary every time?"
Well, here's one with a different spot every day for a whole year ;)
http://adweek.blogs.com/adfreak/2011/04/ikea-holland-rolling-out-365-a...

Nike Diesel
Activity Score 13718
Art Director
imakeadsforaliving's picture

The documentary format of a different collection of films everytime is more relevant here because it mimics the disorder. Nothing against the Ikea stuff you referenced. It's fun and all, but all it is a different commercial each day. @random is trying to change perceptions and build awareness of a misunderstood disorder in way that makes you realize that the disorder is constantly changing. :)

imakeadsforaliving
Activity Score 32
thedesignaddict's picture

Totally agree.

thedesignaddict
Activity Score 5403
Art Director at Freelance
adbuddy's picture

Sweet idea, and nicely produced.

adbuddy
Activity Score 10
Art Director
gadgets's picture

Very good. Original idea!

gadgets
Activity Score 1063
CuriousPencil's picture

A respectful approach, nicely presented, and using a simple idea of randomness, to convey the complex realities of sudden tics, is as close as I've seen to driving the message home.

CuriousPencil
Activity Score 4225
Copywriter
kleenex's picture

good job.

kleenex
Activity Score 58645
Web Designer/Developer
thedesignaddict's picture

Amazing job.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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