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The Shoebox Project

Published/Aired: 
December 2019

Description

This animated shorts highlights the work done by The Shoebox Project, a charity that provides gifts to women in shelters across Canada and the US. The story of one donor and recipient shows us that it's not just a gift, it's a reminder that we all matter.

Digital advertisement created by Accomplice Content Supply Co., Canada for The Shoebox Project, within the category: Public Interest, NGO.

Caption

Dear Friend, As I sit and write this letter, my heart is full of love for you. I hope these small tokens allow you to take a moment for yourself as you face the obstacles life has put in your way. This face cream smells beautiful and helps me feel calm before bed. Your skin will feel amazing in the morning. A crisp notebook and a good pen is an underrated tool in any battle. Use them as you see fit. This scarf is an absolute dream. I’m giving one to all the women in my circle this year - that circle, like this scarf, now wraps its arms around you. Here are some sweet treats. Never underestimate the power of a good piece of chocolate. And this make-up palette… I hope it reminds you to spend a few minutes looking in the mirror, to really look, and see the face of someone looking back at you who has the strength she needs to get through the day. We may not know one another, my beautiful friend, but I see you. With love, Clara

Advertising Agency: Accomplice Content Supply Co, Halifax, Canada
Producer: Bob Mills
Writer: Kristen Schnare
Director: Evan Kelly
3D Artist/Designer: Andrew Pierce
Title Graphics: Cail Reagh
Sound Design/Audio: Erien Eady-Ward
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