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Agency Network: 
Published/Aired: 
August 2015

Description

In the first, courageous campaign of its kind, The Quilliam Foundation asked Verbalisation to help counter the effects of ISIL on susceptible young Muslims. The resulting campaign shows our target audience how they can unwittingly set their friends and relatives on the path to radicalisation – and the grim reality facing new recruits when they finally reach the warzone.

Digital advertisement created by Verbalisation, United Kingdom for The Quilliam Foundation, within the category: Public Interest, NGO.

Advertising Agency: Verbalisation Ltd, London, UK
Creative Director: Damon Webb
Art Director: Drew Charsley
Copywriter: Frazer Howard
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SmAsh's picture

Good cause but it's too long.

SmAsh
Activity Score 634
Chief Creative Officer at ATV
kleenex's picture

Worth it.

kleenex
Activity Score 56868
Web Designer/Developer
Senorita Pastrana's picture

Great speech and feeling.

Senorita Pastrana
Activity Score 263
Culture's picture

I like the letter... overall nice

Culture
Activity Score 978
Creative Director
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