Our beliefs are formed by what we see and hear around us, and in the great outdoors while one gender is celebrated on it, another is barely ever seen. For the women who defied this norm to scale mountains and cross oceans, their voices always got silenced amidst the blaring noise. The North Face vows to make these voices heard with the help of one voice that guides all expeditions - Google Maps. In a collaboration with Google Maps, the GPS voice on Google maps is replaced with voices of famous female explorers using past recordings and AI. A voice that has reached millions now emboldens the voices that couldn’t.
Digital advertisement created by Miami Ad School, India for The North Face, within the categories: Fashion, Public Interest, NGO, Retail Services.