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Published/Aired: 
March 2020
The North Face: Fail Epically
The North Face Digital Ad - Fail Epically

Description

The world only cares about winning, turning failure into a fear. Some women have made it to the top. However, most are still unlikely to allow themselves to fail because they’re perceived to be weaker and are judged more harshly than men for their failures. So at a time where the whole world tells women to win, North Face invites them to fail...epically. Because failing at something epic is winning in itself. Our campaign consists of a microsite, where any woman can apply to get sponsored. Through digital and print ads, we will spread the word to as many women as possible, especially to those who live in urban areas. We will also sponsor the professional female athletes who come in last place after the biggest sports events.

Digital advertisement created by Miami Ad School, United States for The North Face, within the categories: Fashion, Public Interest, NGO, Retail Services.

Advertising School: Miami Ad School, United States of America
Art Director: Monica Andrade
Art Director: Valentina Orjuela
Copywriter: Hatem El Akad
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