Its easy to forget things, not just the condom, but a chlamydiatest as well. Up to four people contract chlamydia every hour in Sweden. During the first six months of this year, health authorities recorded more than 17.000 cases. On Chlamydia Monday, September 13th, medical centers all across Sweden welcomed the public to drop in for a free test. To make sure that no one would miss out, the campaign concluded with the opportunity to order a special film reminder on the site, chlamydiamonday.se, to a mobile phone or email address. A total of ten animated films ask, "Did you forget the condom this summer?" and depict bunnies fornicating, birds shagging, and teddy bears involved in role play. Visitors could email and text family, friends and one-night stands these reminders to get tested. This message was also prompted through giant post-its stuck on ad pillars all around Swedish cities.
Digital advertisement created by Ester, Sweden for The National Council for Coordination of HIV Prevention, within the category: Public Interest, NGO.