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The Kid Who Would Be King

Agency Network: 
Published/Aired: 
April 2019

Description

The Kid Who Would Be King underperformed in the theatrical window. The Home Entertainment division was tasked with repositioning the title in order to appeal to the core audience. Due to the repositioning of the title, as well as the successful marketing plan, the physical release ended up performing +15% above expectations, and the digital release performed +28% above expectations.

Advertising Agency: Aspect, Hollywood, USA
Creative Director: Lisa Feldman
Art Director: Steve Harris, Max Gindi
Copywriter: David O’Rourke, David Cassada, Andy Lauwasser
Editor: Taki Yamaguchi
Art Director: Allison Wagoner
Design/Animation: Steve Robinson, Sebastian Alvatorre
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