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Belong In Every Conversation

Published/Aired: 
June 2020
The Guardian: Belong In Every Conversation
The Guardian: Belong In Every Conversation
The Guardian: Belong In Every Conversation
The Guardian: Belong In Every Conversation
The Guardian: Belong In Every Conversation
The Guardian Digital Ad - Belong In Every Conversation
The Guardian Digital Ad - Belong In Every Conversation
The Guardian Digital Ad - Belong In Every Conversation
The Guardian Digital Ad - Belong In Every Conversation
The Guardian Digital Ad - Belong In Every Conversation

Description

Insight: When you don't know what people around you are talking about, you feel bad about yourself. You feel like you're not sharp. Challenge: The guardian wants to help young people between the ages of 18-40 to feel comfortable in any conversation, even if they don't read the news daily. Solution: Creating "The Identifier." A new platform that will be available within the Guardian app. Using keywords, the platform will identify what the people around you are talking about. Then, you'll be redirected to short articles on the discussed topic.

Digital advertisement created by Miami Ad School, Germany for The Guardian, within the category: Media.

Advertising School: Miami Ad School, Berlin, Germany
Art Director: Sonja Zimmerli
Copywriter: Shlomo Genchin
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