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Agency Network: 
Published/Aired: 
April 2014

Description

The Forest Bank is a NGO that protects wild forests in Argentina. By giving 10 dollars per month, people can become the guard keeper of 10 square meters of forest. They can follow up their selected area through the web site's map and the NGO labels a space in the map with their name together with a wooden stick placed in the actual spot.

Digital advertisement created by JWT, Argentina for The Forest Bank, within the category: Public Interest, NGO.

Advertising Agency: JWT, Argentina
Executive Creative Directors: Anita Ríos, Sebastián Castañeda
Art Director: Tomas Lavagno
Copywriter: Miguel Dianda
Account Director: Mechi Sobbrero
Agency Production Director: Cosme Argerich
Agency Producer: Belén solimano
Production House / VFX Company: Bitt Animation
Directors / Vfx Directors: Cristián Morales, Franco Bittolo
Executive Producer: Mariana Motta
Producers: Marcos Ferrari, Ariadna Ortiz
Art Director: Facundo Duke Viggiano
Matte Painters: Rodrigo Tabarez, Nicolas Morales
Photography Direction: Martin Nico
3D Modeling: Marcelo Ikegaki, Federico Gomez, Diego Pascual
Lighting: Guido Luciani, Federico Gomez, Agustin Gonzales
Animation: Alejandro Ohanian, Leandro Pedrouzo
Crowds: Federico Gomez
Compositing: Pablo Zamparini, Nicolas Fernandez, Sebastian Barreiro
Colorist: Ale Armaleo
Simulation: Marcelo Ikegaki, Federio Gomez, Diego Pascual
Sound: Cluster Music
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Highest Rated

Pete R.'s picture

'Praying mantis' at work!

Pete R.
Activity Score 3412
Illustrator
javier bizarro's picture

wow! nice

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
italocr88's picture

very good!

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
damnson's picture

Whoa, very nice!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

Wow, good ad!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

'Praying mantis' at work!

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

Liked it.

kleenex
Activity Score 58721
Web Designer/Developer
Martin777's picture

liked the idea

Martin777
Activity Score 365
Copywriter
2 eyeballs's picture

hard to say no to such an easy proposition for a good cause. How did it do?

2 eyeballs
Activity Score 62
Marketing Manager at University
Liviu's picture

beautiful!

Liviu
Activity Score 4401
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