Men are notoriously bad at going to the doctor. Problem is, men don’t really listen to anyone about their health. But if there’s someone we know they will do anything for, its their kids. That’s why we created a campaign engaging all of Denmark’s “children” and inviting them to share our message on Father’s Day.
Digital advertisement created by Robert/Boisen & Like-minded, Denmark for The Danish Cancer Society, within the category: Public Interest, NGO.
Strategist: Kim Boisen
Creative Director: Heinrich Vejlgaard
Creatives: Christoffer Boas, Klara Vilshammer
Account Manager: Gitte Andersen
Film Production: Gobsmack Productions
Producer: Christina Bostofte Erritzøe
Editor: Carla Luffe