Oslo's food waste can become bio-fuel for the bus. Which is obviously great for the environment. Still, many people are better at putting food on Instagram than in the green recycling bag. We involved people in spreading the word and providing the number 30 bus with fuel – by simply tagging their food pics #grønnpose.
Digital advertisement created by Saatchi & Saatchi, Norway for The City of Oslo, within the category: Transport.