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Snapchat: Team Up, Mask Up

Agency Network: 
Published/Aired: 
August 2020
The City of Chicago: Snapchat: Team Up, Mask Up
The City of Chicago Digital Ad - Snapchat: Team Up, Mask Up

Description

To encourage Chicago residents to wear masks when in public, Ogilvy Chicago and the City of Chicago today launched a first-of-its-kind Snapchat augmented reality lens that deploys a new technology that only allows users to unlock the lens when they put on a mask. The social media platform is popular amongst Millennials and Gen Zers, a demographic that has seen a recent rise in COVID-19 cases in Chicago, and therefore the City believes is key to combatting the spread of the virus in the City.

Digital advertisement created by Ogilvy, United States for The City of Chicago, within the categories: Health, Public Interest, NGO.

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