Agency Network: 
Published/Aired: 
April 2010
The Bureau of Consumer Protection:  Admongo
The Bureau of Consumer Protection Digital Ad -  Admongo

Description

Check out the site: http://www.admongo.gov

The site aims to teach kids how to read advertisements with a more critical eye.

Digital advertisement created by Fleishman-Hillard, United States for The Bureau of Consumer Protection, within the category: Public Interest, NGO.

Advertising Agency: Fleishman-Hillard, USA
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It's lovely. A brilliant website that has obviously been heavily invested in. My only comment would be, why do children need to critically evaluate ambient and outdoor advertising? It is not in their interest and generally not for them or targeted at them. If aimed at children too young, as the game would suggest, it is almost a corruption of innocence.

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