Following a night of festivities, Santa’s elves go missing with the only remaining evidence being an Elfie taken by Santa. Fans are asked to help find the missing elves by visiting @TedsElfie on Instagram and taking part in the ‘choose your own adventure’ style game. Native features of Instagram, such as image tagging, allow those taking part to find their way through the bespoke illustrated Ted Baker winter wonderland. With seven elves to be found during the three-week campaign, there are plenty of chances to win – whether that’s stumbling across a spot prize buried in the snow, or celebrating your discovery of an elf with a trip to see the northern lights.
Digital advertisement created by Poke, United Kingdom for Ted Baker, within the category: Retail Services.
Partner: Tom Hostler
Lead Creative: Dave Farthing
Creative Strategist: Warren Lewis
Client Lead: Christina Marks
Producer: Rachel Adelson
Video Director / Editor: Joe Boyle
Designer: Ash Dowie
Tech Lead: Jamie Ingram
Data Analyst: Emily Medd
Illustrator: Jon Berkeley