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The most serious game ever

Agency Network: 
Published/Aired: 
July 2014

Description

Digital advertisement created by TBWA, France for TBWA, within the category: Transport.

Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Philippe Simonet, Nathalie Huni
Account Managers: Marc Fraissinet, David Ruffier
Technical Director: Ivan Zindovic
Art Director: Sylvain Theyssens
Copywriters: Gilles Suprin, Fabien Duval, Thomas Boudot
Interaction Designer: Muriel Mehong
3D Designer / Art Director: Pierre Bouquet
Assistant Art Directors: Hugo Piquemal, Louis Ansa
Motion Designer: Christophe Courty
3D Low Poly Designer: Timothy J. Reynolds
Head of Tv: Maxime Boiron
Post Production Manager: Severine Damolini
Sound Producer: Fanny Mithois
3D Motion Designer: Valentin Gault
Project Managers: Vincent Borreda, Glenn Pezier
Back End Developer: Nicolas Rozen
Mobile Developers: Emal Saifi, Antonin Langlade
Front End Developers: Sylvain Tran, Geoffrey Mayeux / 60 FPS
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damnson's picture

So much effort to recruit 10 people? I like it, but if that's your result, was it effective?

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I say it would depend on how many they needed to hire.

kleenex
Activity Score 58793
Web Designer/Developer
@minas_mars's picture

This is fantastic, it looks great and you really paid attention to your audience.
What does 37500% actually mean in numbers?

@minas_mars
Activity Score 1814
Art Director at TBWA |

I'm gonna try say something positive

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