Taxi #InRain

Agency Network: 
September 2017


Task: To create a low-budget campaign for the special promotion of taxi PIATNITSA – 20% discount in the rain.

Solution: We came up with simple and inexpensive idea to launch a campaign using non-standard media placement and the rain itself. On the windows of cafes and restaurants with the help of special water-repellent coating we put the logo taxi PIATNITSA and information about the promo, which could be seen only in the rain.

Results: Budget – close to 0. The number of calls Taxi PIATNITSA in the rain increased by 30%.

Digital advertisement created by AIDA, Belarus for Taxi Piatnitsa, within the category: Transport.

Advertising Agency: AIDA Pioneer branding & creative, Minsk, Belarus
Creative Director: Dmitry Apolenis
Art Director: Denis Egoshin
Copywriter: Alena Shibut
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