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Irish Lady Products

Agency Network: 
Published/Aired: 
August 2020

Description

In response to the recent banning of Tampax’s ‘Tampons & Tea’ advert on Irish television, the agency has created its own brand of ‘Irish Lady Products’ – taking aim at the complaints made by members of the public. The original Tampax ad, which features a talk show host instructing viewers on the correct way to insert a tampon, received 84 complaints. As a result, the Advertising Standards Authority of Ireland pulled the advert on the grounds it had caused ‘widespread offence’. TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’.

TBWA\Dublin’s response advert for ‘Irish Lady Products’ features a parody tampon pack with warnings that the product may cause ‘pearl clutching and disapproving glances’. The idea came from a frank video chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland.

Digital advertisement created by TBWA, Ireland for Tampax, within the categories: Health, Personal Accessories.

Advertising Agency: TBWA\Dublin, Ireland
Senior Account Manager: Aoife McCarthy
Creative Directors: Dillon Elliott & Clayton Homer
Art Director: Conor Marron
Copywriters: Matthew Moss, Blaise Hoban, Kerry Mahony
Social Media & Content Specialist: Amy Tumelty
Motion Graphics Designer: Mark Murray
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