Take the Plunge

June 2006
 Take the Plunge
 Take the Plunge


Here is the TVC and online game: http://www.plungeandplay.com/game/
The game is surprisingly fun to play, but takes a few tries to figure out how to play, unless of course you're a type of person who reads instructions.

Client: Coca-Cola, Canada/Nestea
Advertising Agency: Lowe Roche, Toronto
Creative Director: Christina Yu / Geoffrey Roche
Art Director: Basil Cowieson
Copywriter: Rob Sturch
Agency Producer: Melanie Lambertsen
Director: Michael Downing
Production Company: UNTITLED, Toronto
Director of Photography: Andre Pienaar
Producer: Cindy Marshall
Executive Producer: Aerin Barnes
Editorial: Alison Gordon, Relish, Toronto
Flame Artist: Patrick Coffey, 567 Inc., Toronto
Online: Notch, Toronto
Interactive Design Agency: Indusblue Inc., Toronto
Creative Director: Dayton Pereira
Game Programmer: Matt Rix
Interface Programmer: Denis Nemytov
Designer: Sean Morgan
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