The Sydney Opera House Seal

Agency Network: 
May 2018


The Sydney Opera House attracts 8.2 million visitors each year - yet despite its popularity, recent market research revealed that three in four Sydneysiders haven’t seen a show in the last year.

There is a need to challenge misconceptions that the Opera House was only for classical arts, and to increase understanding and awareness to millennials about the diverse and inspiring experiences on offer.

After a competitive pitch late last year, The Works and sister specialist messaging agency On Message, were tasked with getting the word out, and in such a saturated event market they needed to make a real splash.

The solution was to bring in the big guns - Seal. Nope, not that guy. The lovable Opera House seal, who has swapped his days sunning himself on the northern steps of the Opera House to become the first ever voice of the performing arts centre’s new chatbot.

Digital advertisement created by The Works, Australia for Sydney Opera House, within the category: Recreation, Leisure.

Advertising Agency: The Works, Australia
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