January in Sydney sees daily summer temperatures rise in excess of 47˚C. To ensure this is not an entirely bad thing, Sydney Beer Co. has created the 'Summer Price Index', a tactical heat-related pricing system for the city’s heat-wave season.
In short, when the temperature goes up, the beer price comes down.
Digital advertisement created by BD, Australia for Sydney Beer Co., within the category: Alcoholic Drinks.
Creative Director: Tom Hoskins
Creative: Sionen Adijans
Creative: Tom Hoskins
Digital Designer: Aaron McCann
Digital Manager: William Turner
Senior Web Developer: Joseph Hong
Content Direction: Beau Simmons
Senior Account Manager: Sarah Calver
Agency Producer: Anna Francis
Sound: Song Zu
Animation: White Chocolate