Tourism is the main source of income for the Dominican Republic. Only in 2017 more than 5.5 million tourists have visited the island, however, they tend to head to the very same 3 destinations: Punta Cana, Bávaro and La Romana beaches. This despite the fact that Dominican Republic has over 200 beach’s, each of them with its unique beauty.
To promote the other less visited locations on the island, McCann Santo Domingo partnered with Sweet Memories Travel Agency, to create a first of its kind travel catalogue, which presented all the nation’s geolocated beaches, with real sand collected from each of them, and the true watercolor of them, composing a sort of coastal pantone of the country.
Digital advertisement created by McCann, Dominica for Sweet Memories, within the category: Hospitality, Tourism.
Chief Creative Officer: Alvaro Noboa S.
General Creative Directors: Freddy Alfau, Héctor Chiang
Creatives: Francisco Ulloa, José Jiménez, Eliu Bueno, Hans Daniel, Lorena Henríquez, Juan Mota
Designers: Carlos Ruiz, Alvin Sánchez, Gabriel Jiménez, Sthepany Peña, Lydia Pérez
Artists: Wylly Gómez, Molly Paulino
Programming: Raul Matos
Production director: Arlety Jiménez
Client service: Johanna Henríquez
Social media team: Eduardo Berges, Debbie de Castro
Production company: Cratf