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Ray Charles

Campaign
Agency Network: 
Published/Aired: 
February 2018
Supra Pens: Ray Charles

Description

In India, marks are one of the primary parameters of judging a child's worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let's remind our children that they are not defined by their grades.

Digital advertisement created by Monkey Wrench, India for Supra Pens, within the category: Office Equipment.

Caption

He lost his sight at the age of 7
But Ray Charles drowned the blues with his voice

Sometimes the world's most pathbreaking visionaries have a different path from the start. As a child, Ray Charles suffered from glaucoma that caused his permanent blindness. However, his lack of eyesight did not hinder his nerve to rule the genre of soul music.

#learnbeyondgrades

Advertising Agency: Monkey Wrench, India
Creative Director / Art Director: Ashis Mridha
Associate Creative Director / Copywriter Madhura Chakravarty
Art Director: Aritra Das
Copywriter: Suchetana Ghosh
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee
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