Agency Network: 
February 2018
Supra Pens: Einstein


In India, marks are one of the primary parameters of judging a child's worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let's remind our children that they are not defined by their grades.

Digital advertisement created by Monkey Wrench, India for Supra Pens, within the category: Office Equipment.


He failed in Mathematics and then he became Einstein

Sometimes the world's most pathbreaking visionaries have a different path from the start. As a child, Agatha Christie was dyslexic. She struggled to read fluently and spell words correctly. But that didn't determine her overall intelligence.


Advertising Agency: Monkey Wrench, India
Creative Director / Art Director: Ashis Mridha
Associate Creative Director / Copywriter Madhura Chakravarty
Art Director: Aritra Das
Copywriter: Suchetana Ghosh
Illustrator: Santanu Mitra
Head Client Servicing: Kusumanjan Banerjee
Account Management: Ankita Chatterjee
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