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Published/Aired: 
May 2020

Description

Supercuts is doing their part to prevent the spread of COVID-19 with a temporary closure of their salons. People are taking matters (and scissors) into their own hands, cutting their own hair and posting it online. The results are…how do we put this delicately… Hilarious. A ray of sunshine against an otherwise cloudy sky. Supercuts teamed up with CRASH+SUES to create a series of spots that let viewers know that their stylists will be there for them – whether they botched their own haircut or are just a little more scruffy than normal. Finding user generated content is one thing, securing rights for it is another. Our crack team of producers led by Sam Fischer and Ben Oberg, searched the web far and wide to find and secure clips to use. Eric Riggs handled the creative direction while Preston Stevens led the Art Direction. Mistakes have been made. Thankfully, when this is over, Supercuts will be there for us all!

Digital advertisement created by CRASH+SUES, United States for Supercuts, within the categories: Beauty, Professional Services, Public Interest, NGO.

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