Agency Network: 
September 2021


Finnish gaming giant Supercell is marking Video Games Day (12th September) with a new social content push for Clash of Clans. The global campaign was developed in partnership with independent creative agency Waste.

As part of its ongoing strategy to celebrate the gaming community and own key moments in the calendar, Supercell has worked with Waste to create “Clash Combat”, a piece of social content to mark Video Games Day. The animated film pays homage to retro gaming and shows how far games have come in terms of design and art direction. The video takes a journey through gaming history, evolving from an 8-bit graphics arcade animation to a rich 3D-animated scene. It sees two Clash of Clans characters go head-to-head in a unique one-to-one combat, inviting the Clash community to vote for the winner.

The content push aims to engage with existing and lapsed Clash of Clans players and the Supercell halo audience, as well as the wider gaming community and fans of retro digital art. In line with Supercell’s community-centric approach, the campaign seeks to give fans a sense of involvement and belonging to drive affinity, loyalty and advocacy.

Digital advertisement created by Waste, United Kingdom for Supercell, within the category: Gaming.

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