Choose Your Own Angle

Agency Network: 
January 2011


To promote the rally heritage of the Subaru WRX STI, DDB strapped four HD cameras to a Subaru WRX Rally Car driven by Canadian Rally champion Pat Richard as he drove through a stage during the Rally of the Tall Pines in Bancroft, Ontario. The agency then created a series of interactive YouTube videos using this footage, allowing the viewer to change between four aggressive angles in real-time. In creating these videos, they actually maxed out the number of possible annotations that YouTube allows for each video.

Digital advertisement created by DDB, Canada for Subaru, within the category: Automotive.

Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Community Cultivators: Parker Mason, Matt Nelson, Chris Walts, Robin Gonterman, BJ Vicks
DOP / Editor: Mike Codner
Producer: Andrew Schulze
Account Director: Rob Yuill
Business Director: Mike Davidson
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Sdb's picture

Nice attempt!

Activity Score 1354
Copywriter at Working as an intern with O & M, Kolkata for 6 months
jackmancer2017's picture

It's cool. I like the WRC ;p But not much of an ad I think.

Lazarus's picture


Activity Score 1523
Creative Director
Hiperion's picture

0% creativity

Activity Score 3092
Creative Director at zinkproject Valencia
sirvan's picture

Not a very smooth use of YouTube.

Activity Score 29754


"I love some things, and don't love some other things."

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