Los Santos Pride

Agency Network: 
Published/Aired: 
July 2016

Description

Grand Theft Auto 5 is considered to be one of the best-selling video games of all times. Through the years, the game has generated several controversies related to its violence and depiction of women. Now, the game is about to get more colourful and inclusive as the Stockholm Pride Festival is releasing the ”Los Santos Pride” mod, allowing gamers to have their own Pride Parade marching down the streets of the fictional city Los Santos in GTA 5.

Digital advertisement created by Garbergs, Sweden for Stockholm Pride, within the category: Recreation, Leisure.

Advertising Agency: Garbergs, Stockholm, Sweden
Creatives: William Löthman, Sedir Ajeenah
PR / Activation: Nasim Kabiri
Account Managers: Lotta Thunved, Joakim Landin
Web Developer: Mattias Alfborger
Scripting: JulioNiB
Directors: Sedir Ajeenah, William Löthman
Editing: 8-Bit Bastard
Texture Design: TheFriedTurkey, Merfish, TheNathanNS
Music Coordination: Nadja Chatti, Jonas Holst / Universal Music Publishing Scandinavia
General Manager: Christian Gerdes
Head of Communications: Jonathan Poll
Deputy Head of Communications: Rikard Westelius
Marketing Department: Joel Idén
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Highest Rated

kleenex's picture

GTA is all about the violence though. Have the pride parade... I will just hijack a car and do dirty stuff with it right??

kleenex
Activity Score 58777
Web Designer/Developer
Reality Check's picture

Deserves high marks for political audacity but barely gets by on its gaming merits.

Reality Check
Activity Score 2545
kleenex's picture

GTA is all about the violence though. Have the pride parade... I will just hijack a car and do dirty stuff with it right??

kleenex
Activity Score 58777
Web Designer/Developer
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