Ugly, but good for you

Agency Network: 
August 2020


These aren’t ads, they’re workout songs for Spotify's top workout playlists. They celebrate things that are ugly but good for us: slippery gym equipment, spandex and of course the world’s least Instagrammable protein superfood — Turkey.

Digital advertisement created by M&C Saatchi, Australia for Steggles Turkey, within the category: Food.

Advertising Agency: M&C Saatchi, Sydney, Australia
Chief Creative Officer: Cam Blackley
Executive Creative Director: Mandie Van Der Merwe
Executive Creative Director: Avish Gordhan
Copywriter: Jason Leigh
Art Director: Melissa Hawkett
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