Real hot dog precision

Agency Network: 
June 2015


Statoil is upgrading their hot dogs, and we wanted the launch to be about making a gesture to their most loyal target group, the skilled hard-working people who stop by Statoil for a snack on their way to and from work every day.

Digital advertisement created by SMFB, Norway for Statoil, within the category: Industrial, Agriculture.

Advertising Agency: SMFB, Oslo, Norway
Creative directors: Hans Martin Rønneseth, André Koot
Account manager: Tuva Dyrnes
Account director: Christian Steen
Graphics: Benjamin Rodgers, Arnar Halldorsson
Copywriter: Michael Grønmyr Goksøyr
SoMe-manager: Marianne Hauknes
Account supervisor: Christian Raae
Director: Filip Nilsson / Folke Film
Producer: Joi Persson
Line producer: Daniel Andersson
DoP: Jens Jansson
Composers: Lars Sander, Fredrik Sundberg / Plop Produktion
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elmarianchi's picture


Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

Good idea.

Activity Score 11517
Copywriter |

An axe murderer of ads.

CrackerJackFlash's picture

I'm confused

Activity Score 19604
Creative Director at CrackerJackFlash |

kleenex's picture

I love the concept, BUTTT who puts lettuce, and ketchup on a hot dog!?!?!?!!??!!?

Activity Score 58777
Web Designer/Developer
A's picture

Nice framing for the shots using the rigs.
Dunno if skilled workers in Norway go in for this kind of music,but hey-y, those 2 guys are from finland!

Activity Score 259
Producer/Director |

U r wot u is

cwriter79's picture

This ad is about the hot dog?!?! I thought it was about the construction equipment. In fact, I wish it was about the construction equipment.

Activity Score 956
Copywriter at Cargo, LLC.
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