Agency Network: 
Published/Aired: 
December 2011
State Farm:  TextMeNot
State Farm Digital Ad -  TextMeNot

Description

Simply tap the TextMeNot app when you begin driving to activate the red light. Whenever someone attempts to contact you they will receive an auto reply, along witha real time fact about distracted drivers. No need to look at your phone, keep your eyes where they belong, on the road.

Digital advertisement created by Miami Ad School, United States for State Farm, within the category: Finance.

Advertising Agency: Miami Ad School, San Francisco, CA, USA
Art Director / Copywriter: Michael Dooley
Log in to post comments
Andrej's picture

Don't know how it works in practice, but as an idea, I love it.

Andrej
Activity Score 656
Copywriter
simonds08's picture

sending facts about safe driving to my friends would be a turnoff for me... instead, it should say something along the lines of "sent as a courtesy of State Farm"

also "1013 deaths do to distracted drivers.." should be "1013 deaths DUE to distracted drivers..."

simonds08
Activity Score 592
andylefty's picture

Fucking genius.

A few simple amendments.

Keep the explanation as simple as possible.

The message should say something easy and personable such as 'I'm currently driving and will get back asap.'

I'd personally get rid of the deaths thing. Agree with above, its not something you want to read.

It's about changing behaviour and being functional.

Of course you can ignore all this advice. Creatives can't help latch onto a good idea. Well done!

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
CrackerJackFlash's picture

Good job.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

stickynotes's picture

nice one!

stickynotes
Activity Score 1094
bigpunisher's picture

I agree with andy. Fucking genius. So simple. Such the kind of thing I imagine SateFarm wishes they'd thought of themselves.

bigpunisher
Activity Score 7
sirvan's picture

How about just not using your damned phone? At all?

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Hawrys's picture

niice app!

Hawrys
Activity Score 198
Copywriter
moteldemoka's picture

Hardly original. There's been similar apps like for quite some time (eg: http://www.ikeepsafe.org/cellphone/fighting-technology-with-technology... ). A better solution than clicking on the app every time you drive is to have the motion sensor or the GPS to hold all messages if a movement beyond 5mph is detected. There's a couple of apps that do this exact thing already.

moteldemoka
Activity Score 63
fromdasouf's picture

@moteldemoka You seem to be mistaken. It looks like the purpose / focus was on the fact that this medium could be used to raise awareness about the dangers, not as a text blocker. Of course they exist, how could they not? I think as an awareness mechanism it serves a nice purpose.

fromdasouf
Activity Score 2
moteldemoka's picture

If you'd had followed my link you would have noticed that not only is this kind of app already in use but that the purpose/focus is exactly the same, to avoid people from texting and driving. Sticking a brand of an insurance company and having autoreply messages doesn't really make it different imho.

moteldemoka
Activity Score 63
Advertisement
Featured Content

Latest Collections

Advertisement