Description
Stanfield's is raising awareness and money for below-the-waist cancer research with their latest experiential event: #StreakWeek. They’ve brought back testicular cancer survivor, Mark McIntyre, and for an entire week, Mark is going streaking in public all across the country in his Stanfield’s underwear, and he’s asking Canadians to join him.
This professional campaign titled 'Streak Week' was published in Canada in October, 2014. It was created for the brand: Stanfield's, by ad agency: John St. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 9 years ago.
Credits
Advertising Agency: John St., Canada