Stand By Your Mail, a grassroots initiative to help save the U.S. Post Office (USPS), and Ogilvy have launched a new video to recognize the critical importance of the USPS during a time when politicians are attempting to privatize it. The powerful piece takes inspiration from the iconic Post Office Creed ("Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds") and re-imagines it to reflect the issues the institution is currently facing – from new budget threats and a pandemic to the politicizing of the Postal Service during an election year. The voices of different Americans, representing the nation as a whole, provide voiceover of the different obstacles facing the USPS, illustrating how omnipresent the challenges have become for those working to deliver America’s mail. The bottom line: nothing can or should stop the mail, especially not today.
Digital advertisement created by Ogilvy, United States for Stand By Your Mail, within the category: Public Interest, NGO.