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Aint No Time Theme

Published/Aired: 
February 2017

Description

According to our survey of creative directors, designers and industry recruiters, 9-10 said that it takes too much time to watch case study videos on portfolio websites. Based on that insight, we came up with a theme that automatically turns people’s case study videos into concise key frames with subtext when a video is embedded on the page. Thus, the gist of an idea can be understand by simply scrolling.

This won Silver (Graphite Pencil) - 2017 D&AD New Blood Award and Bronze - 2017 Creativity International Award.

Digital advertisement created by School of Visual Arts, United States for Squarespace, within the category: Electronics, Technology.

Advertising School: School of Visual Arts, New York, USA
Creative Directors: Sung Kwon Ha, Mike Oh
Art Director / Copywriter: Yeon Sang Yoon, Jin Park
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