Tradition makeup

Agency Network: 
October 2020
SPPRO: Tradition makeup
SPPRO Digital Ad - Tradition makeup


Wayúu people are the most representative ethnic group in Colombia, but like many others, they are disappearing. For this reason, SP PRO, a professional makeup brand, decided to use a widely used tool for influencers: Instagram live, to highlight and make visible one of its most representative cultural emblems, The makeup. In this way, make millions of Colombians understand and know more about their roots and preserve an ethnicity that represents Colombia’s ancestral history.

Digital advertisement created by MullenLowe Group, Colombia for SPPRO, within the category: Beauty.

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