This month, Spam is inviting people to “Break the Monotony” of March by posting videos every day of its diminutive animated knight, Sir Can-A-Lot, offering tips and recipes to help those people suffering from routine meals and boring tweets. The effort follows last year’s successful introduction of Sir Can-A-Lot, who was created by BBDO Proximity Minneapolis to help celebrate Spam’s 75th anniversary. People can also follow along at www.spam.com and #BreakTheMonotony. Or as Sir Can-A-Lot would say, "anywhere there is Twitter monotony on FaceTube!"
Digital advertisement created by BBDO, United States for SPAM, within the category: Food.
Executive Creative Director: Brian Kroening
Creative Director: Ross Phernetton
Assistant Creative Director / Art Director: Brook Lorntson
Assistant Creative Director / Senior Copywriter: Dave Alm
Senior Copywriter: David Mackereth
Producer: Alicia Calderon