June 2019


The music industry needs to change to bring in new musical talent, as 90% of produced Hip Hop music never reaches out to an audience.

With this campaign, we’re giving up-and-coming artists the chance to shine by being featured on Chance’s playlist on SoundCloud.

Chance’s one of the biggest independent Hip-Hop artists in the world. He has had a longstanding relationship with the platform and is a big supporter of unsigned artists.

Digital advertisement created by Academy of Art University, United States for SoundCloud, within the category: Music.

Advertising Agency: Academy of Art University, USA
Instructor: Mark Edwards
Art Directors: Freija Edlund, Frans Ahlberg
Copywriters: Aron Ramstedt, Amanda Wennberg
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