The abandoned tag icon

Agency Network: 
October 2016
SOS Children's Villages: The abandoned tag icon
SOS Children's Villages Digital Ad - The abandoned tag icon


We created an Instagram post where a small tag icon gets abandoned, to demonstrate that “no child should have to be alone” — one of SOS Children’s Villages’ main objectives.

Digital advertisement created by DDB, Sweden for SOS Children's Villages, within the category: Public Interest, NGO.

Advertising Agency: DDB Stockholm, Stockholm, Sweden
Creative Director: Fredrik Simonsson
Art Directors: Dennis Phang, Martin Runfors
Account Manager: Cattis Håkansson
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