Advertisement

The Great DVD Amnesty

Agency Network: 
Published/Aired: 
November 2011
Sony:  The Great DVD Amnesty
Sony Digital Ad -  The Great DVD Amnesty

Description

Site: www.dvdamnesty.com.au
Facebook app: http://apps.facebook.com/vandammizer/
YouTube: www.youtube.com/dvdamnesty

Jean-Claude Van Damme declares an Amnesty on Australia's unwanted DVD's. The site allows people to play with the man himself, Report a mates collection and see who has been shamed on our wall. There is also a facebook app that allows users to Vandammize their name as well as content on YouTube.

Digital advertisement created by Iris, Australia for Sony, within the category: Recreation, Leisure.

Advertising Agency: iris, Sydney, Australia
Creative Director: Tom Hoskins
Digital Creative / Art Director: James Griffiths
Planning Director: Ian Cassidy
Group Account Director: Alasdair Robertson
Copywriter: Jasun Vare
Photographer: Plumer Kennedy Conspiracy
Retoucher: Ian Connor
Designer: Morris Rojas, Ronald Acevedo
Log in to post comments

Highest Rated

Guest's picture

Ep! Wheel out the has been celebrity for every campaign... doesn't matter if there's no creative idea... hey we've got Van Damme!

Guest
CuriousPencil's picture

Nice, seems to have covered all the bases.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Lovely photography. Design is effective. On exploring the site, I found the report a collection part to be good. JCVD looks like a great sport - he's got some great comedic and hammy timing. (But then again I'm a massive fan of the damme.)

Guest
Guest's picture

Ep! Wheel out the has been celebrity for every campaign... doesn't matter if there's no creative idea... hey we've got Van Damme!

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now