Share Optimism

April 2018


Sonnet is an insurance company that protects peoples optimism, that’s why we chose Twitter, a very pessimistic platform, to help and hold people onto the positive feelings and show them there’s a better insurance company out there. Through a Twitter plug-in that converts any negative content shared into positive, we showed people the bright side of every situation.

Digital advertisement created by Miami Ad School, Germany for Sonnet, within the category: Finance.

Advertising Agency: Miami Ad School, Berlin, Germany
Creative Directors: Rajath Rammamurthy, Niklas Frings-Rupp
Art Directors / Copywriters: Elena Marín, Nuno Monteiro
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