“Wrestler” video game

Agency Network: 
February 2017

Also From This Campaign 2


Digital advertisement created by BBDO, United Arab Emirates for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: Impact BBDO, Dubai, UAE
Regional Executive Creative Director: Fadi Yaish
Creative Director: Jamie Kennaway, Stephanus De Lange
Associate Creative Director: Dio Santos
Regional Account Director: Frances McCabe
Senior Account Manager: Lina Ghulam
Editor Lead: Joris Bosdriesz
Motion Graphics Lead: James Keith Elgie
Senior Broadcast Producer: Anju Purushot
Broadcast Producer: Rajaa Chami
Post Producer: Ann Geleen Amparado
Production House: Good People
Director: Maged Nassar
Executive Producers: Michel Abou Zeid
Director of Photography: Pierre Mouarkesh
Grade: Karim Mira, Lizard VFX
Online: Serena
Producers: Mahmoud Al Jabban, Daniela Borges, Romy Raad
Flame Artist: Miguel Ruiz
Graphics: Gary Fedorenko, Yunus Ali
Music / Sound Design: Mango Jam
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Sing_Slinger's picture

the performance is what kills this... it's so one tone, so full on and so comic-book that the ad ends up dragging rather than building.

The Snickers idea is great, it deserves better execution

Activity Score 9
ivan's picture

Agreed. It's a great idea, but acting is off.

Creative Director at Ads of the World
kleenex's picture

I like the concept, could use some better execution.

Activity Score 57557
Web Designer/Developer
Rob71's picture

Shame about this. The performance is downright mundane and subsequently the ad kinda sucks in the end. Snickers globally is doing nice work - perhaps the ME region needs to stick to what works.

Activity Score 407
odysseyzine's picture

Did any of you try pressing the pause button to put the snickers bar in the wrestler's hand? This is a game, not a commercial. It takes a few tries to get it, so they probably didn't want to distract the user with a rich and nuanced performance.

As a minute-long video, it's certainly boring, but as game-like object and a novel use of the video interface, it's great. I really like it!

Activity Score 2
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