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Hungry Streetview

Agency Network: 
Published/Aired: 
May 2015
Snickers:  Hungry Streetview
Snickers Digital Ad -  Hungry Streetview

Description

The ‘Hungry Streetview’ campaign, which launches this week, sees iconic statues and monuments across the world given the SNICKERS® treatment. From a bored Statue of Liberty texting on her phone to Chintzy Trafalgar Square Lions, the campaign has dramatically changed nine statues to show surprising traits and behaviours – and all because they’re hungry! see the work at https://grumpygranite.com

Digital advertisement created by BBDO, United Kingdom for Snickers, within the category: Confectionery, Snacks.

Advertising Agency: AMV BBDO, London, UK
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Clark Edwards
Art Director: Thiago de Moraes
Agency Planner: Will Whalley
Agency Account team: Katy Davis, Chloe Harding, Anna Ohrling, Priscilla Boakye-Danquah
Agency Producers: Phillip Krafft, Hannah Brown, Rebecca Holt
Production Company: MediaMonks
Producers: Yentl Bresseleers, Wouter Smit
Art Production: Alison Duquette
Retoucher: Mark Deamer
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Highest Rated

znrpl's picture

I think it's perfectly in line with the pay-off "You're not you when you're hungry". But I'm not sure it's really effective. Maybe it sounds too forced.

znrpl
Activity Score 132
Other
CrackerJackFlash's picture

Fun idea, but the scenarios make me think of boredom vs hungry.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

znrpl's picture

I think it's perfectly in line with the pay-off "You're not you when you're hungry". But I'm not sure it's really effective. Maybe it sounds too forced.

znrpl
Activity Score 132
Other
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