The first-ever vocal status uptades on facebook. To celebrate the first anniversary of the SNCF (French Railways) webradio, the brand has launched "My Vocal Status" on Facebook. You can either record your own voice or use an audio synthesizer (with "male" and "female" voices in both French and English) to post on your or a friend's wall.
Digital advertisement created by TBWA, France for SNCF Webradio, within the category: Transport.
Advertising Agency: TBWA\PARIS, France
Creative Director: Philippe Simonet
Copywriter: Alban Gallée
Art Director: Matthieu Darrasse
Web designer: Guillaume Roukhomovsky
Technology Director: Ivan Zindovic
Developer: Sidney Bourgallé
Producers: Justine Myard, Laurence Borne