To launch Smashburger's new Scorchin' Hot Crispy Chicken Sandwich, we created this video for social media placement. Because people tend to watch video on social with the sound off, we designed this to grab their attention through the use of unexpected captioning, while also promoting the unique spiciness of the sandwich.
Digital advertisement created by Partners + Napier, United States for Smashburger, within the category: Food.
Chief Creative Officer: Rob Kottkamp
Creative Director: Scott Allen
Senior Art Director: Rob Warchol
Assoc. Director, Strategy: Ken Walker
Account Director: Lisa Fetkenhour
Senior Account Executive: Julia Benson
Director, Creative Operations: Melissa Smith
Director: Matt Spaull
Producer: Lisa Smith
Cinematographer: Parker Bemet