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Agency Network: 
Published/Aired: 
December 2017

Description

We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself.

We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here: http://M.me/KillerBotEnglish

Digital advertisement created by MullenLowe, Philippines for Smaller and Smaller Circles, within the category: Gaming.

Advertising Agency: MullenLowe, Makati City, Philippines
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Digital Director: Shiela Tiongco
Head of Social Media and Content: Raffy Bariso
Copywriter: Ernest Jean Angeles
Art Director: Bjay Gomez
Digital Producers: Marge Galvez, Jhon Louie Cruz
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kleenex's picture

not bad.

kleenex
Activity Score 55511
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