We had to attract Filipino Christmas movie goers to a film starring a serial killer preying on poor boys in a dumpsite. So we allowed the serial killer to speak for himself.
We created a life and death choose-your-own-adventure in Facebook messenger. 6 possible endings, only one kept players alive. All punctuated with deleted scenes from the movie. Play the game here: http://M.me/KillerBotEnglish
Digital advertisement created by MullenLowe, Philippines for Smaller and Smaller Circles, within the category: Gaming.
President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Digital Director: Shiela Tiongco
Head of Social Media and Content: Raffy Bariso
Copywriter: Ernest Jean Angeles
Art Director: Bjay Gomez
Digital Producers: Marge Galvez, Jhon Louie Cruz