Found Camera

Agency Network: 
April 2011
Sloggi:  Found Camera
Sloggi Digital Ad -  Found Camera


Digital advertisement created by TBWA, Israel for Sloggi, within the category: Fashion.

Advertising Agency: Yehoshua TBWA, Israel
General Creative Director: Edo Kariv
Creative Directors: Amit Stoler, Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan
Log in to post comments
morse's picture

Very good idea!

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I think it's smart but I wouldn't go spread this - nor would I think my friends would. I also doubt the results where as big as they make them appear. Any link to the Facebook page?

Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

Websites and discussion boards were flooded with surfers discussing this "mysterious" camera? I don't believe that. On a different note, some of the photos should have been nsfw a la American Apparel. :-P

Activity Score 13547
Bromantis's picture

Yeah it's not actually as great as some of you seem to think. Generally this type of campaign just makes people feel like the brand 'fooled' them, and in turn they resent the brand. Happened in Australia with a campaign for men's suit jackets from fashion store Witchery.

Activity Score 9
antoniobac's picture

I think it's a good idea but yeah a bit hard to believe it succeded in real life

Activity Score 192
Hammad S's picture

If this failed I blame ppl similar to the critics who posted above this...

Hammad S
Activity Score 484
guillemrd's picture

Made with a porn actress. Link in spanish

Activity Score 4
Lioraran's picture

I love it. Instead of wasting money on another boring catalogue.
I think it's viral – 1. Because some people would really try to help find the owner of the camera. 2. Because many people would love to share picture of sexy women…

Activity Score 12
Planner at Tbwa
Featured Content

Latest Collections