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Found Camera

Agency Network: 
Published/Aired: 
April 2011
Sloggi:  Found Camera
Sloggi Digital Ad -  Found Camera

Description

Digital advertisement created by TBWA, Israel for Sloggi, within the category: Fashion.

Advertising Agency: Yehoshua TBWA, Israel
General Creative Director: Edo Kariv
Creative Directors: Amit Stoler, Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan
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morse's picture

Very good idea!

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

I think it's smart but I wouldn't go spread this - nor would I think my friends would. I also doubt the results where as big as they make them appear. Any link to the Facebook page?

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
atb2005's picture

Websites and discussion boards were flooded with surfers discussing this "mysterious" camera? I don't believe that. On a different note, some of the photos should have been nsfw a la American Apparel. :-P

atb2005
Activity Score 13557
Bromantis's picture

Yeah it's not actually as great as some of you seem to think. Generally this type of campaign just makes people feel like the brand 'fooled' them, and in turn they resent the brand. Happened in Australia with a campaign for men's suit jackets from fashion store Witchery. http://www.youtube.com/watch?v=pgDLQgo5uGo

Bromantis
Activity Score 9
Copywriter
antoniobac's picture

I think it's a good idea but yeah a bit hard to believe it succeded in real life

antoniobac
Activity Score 192
PUCP
Hammad S's picture

If this failed I blame ppl similar to the critics who posted above this...

Hammad S
Activity Score 484
guillemrd's picture

Made with a porn actress. Link in spanish http://diversiongratis.la100rra.com.mx/archives/201

guillemrd
Activity Score 4
Lioraran's picture

I love it. Instead of wasting money on another boring catalogue.
I think it's viral – 1. Because some people would really try to help find the owner of the camera. 2. Because many people would love to share picture of sexy women…

Lioraran
Activity Score 12
Planner at Tbwa
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