Turning the tide

Agency Network: 
December 2014


Strategy Director - Media and Distribution: Jasmine Summerset

Digital advertisement created by Pereira & O’Dell, United States for Skype, within the category: Professional Services.

Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jamie Robinson
Creative Director: Jonathan Woytek
Associate Creative Director: Michael Gurman
Senior Art Director: Ben Sweitzer
Senior Copywriters: Gabriel Miller, Simon Friedlander
Art Director: Myray Reames
Copywriter: Demian Kendall
Director of Production: Jeff Ferro
Executive Producer: Bill Spangler
Senior Broadcast Producer: Joanna Topetzes
Senior Integrated Producer: Jason Mar
Co-Director of Client Services: Ivy Truong
Senior Account Executive: William de Ryk
Strategy Director: Molly Cabe
Media Strategists: Noel Aragon, Katie McKinley
Production Company: Station Film
Directors: Gregory Mitnick, Nat Livingston Johnson
Executive Producer: Caroline Gibney / Peking
Line Producer: Sarah McMurray
Editorial and Post: Umlaut Films
Editor: Jonathan Flookes
Assistant Editor: Peter Geiger
Executive Producer: Gina Locurcio
Producer: Kelly Gibbs
Music: Future Perfect
Composers: Victor Magro, John Connolly
Sound Mix: One Union Recording Studios
Sound Mixer: Eben Carr
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Highest Rated

Temple's picture

A total miss. I use Skype all the time and this makes me laugh.

Activity Score 11341
Creative Director
Temple's picture

A total miss. I use Skype all the time and this makes me laugh.

Activity Score 11341
Creative Director
kleenex's picture

Not that great.

Activity Score 58797
Web Designer/Developer
damnson's picture

There could have been a way better campaign to let people know about this problem. What a total miss.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Good cause, good service. But they have absolutely nothing to do with each other.
You can write articles about this issue without using Skype so easily.
You might need internet connection to get the stuff across faster to your editors but live video connection is not really needed.
Just call your boss via Viber if you want to save some money on the phone bills...

Activity Score 8611
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