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Stay and f*** at Home

Agency Network: 
Published/Aired: 
March 2020
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms: Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home
SKYN Condoms Digital Ad - Stay and f*** at Home

Description

In an attempt to slow the spread of COVID-19, people around the world are being urged and authorized to stay at home. In this effort to contain the virus, and to keep people safe, social distancing is presented as the best form of combat. Online, people have already rallied behind this important prevention measure in a big way, with the hashtags #staythefhome and #staythefuckhome.

Given the confusion and uncertainty in these times of imposed confinement, SKYN®, the intimacy expert, is adding valuable insights to the conversation—by presenting a more pleasurable quarantine than binge-watching series all day. SKYN® supports the social distancing movement, by using pleasure as a powerful incentive.

To share their message, SKYN® is reaching out where everyone is living, online. The brand will be publishing content featuring messages like, “Coming is always safer than going”, compelling people to ‘Stay And F*** At Home’ in order to keep everyone safer. This initiative advocates for ways to make the best of the situation and reminds us that we can turn restrictive measures into something that brings us together.

Ongoing content, like the ‘pleasure calendar’ will be posted daily over the next few weeks, to help people keep busy. SKYN® recognizes that social distancing is the only way to slow the spread of COVID-19 and is here

Digital advertisement created by Sid Lee, France for SKYN Condoms, within the categories: Health, Personal Accessories, Public Interest, NGO.

Advertising Agency: Sid Lee Paris, France
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