The app enables discovering, sharing and creating sound identities for locations. Users simply drop a song on a specific place on the map and anyone with the app can listen to it. People can choose from over 30 million songs from Deezer’s library, and tag it to any place in the city. Sharing with others what they are listening at a location like a street, an art gallery, a graffiti on the wall, or a moment like a friend's party. In the future, this app will reveal the musical map of cities and areas.
Digital Production: Hive
Digital advertisement created by Saatchi & Saatchi, Brazil for Skol, within the category: Alcoholic Drinks.
Creative Director: Theo Rocha
Art Director: Harrison Santos
Copywriter: Adriana Leite
Project Managers: Rafael Motta, Fernanda Kochi, Luiz Ortega, Mariana Gilioli
Planning: José Porto, Guilherme Pasculli, Felipe Santini, Livia Pinheiro
Account Supervisors: Marcello Penna, Carmen Rodriguez, Ricardo Forli, Rafael Cappelli, Marcela Paiva, Barbara Gomes
Media Team: Lica Bueno, Fabio Freitas, Sandro Cachiello, André Cais, Bruno Storace, Thais Gallucci, Caroline Pascuinelli
Content partnership: Vice